Online Advertising Daily

Why Online Advertising Still Matters for Small Nonprofits

When I started working with small nonprofits a decade ago, the conventional wisdom was simple: spend your limited budget on direct mail and community events. Digital channels were seen as optional extras, nice to have but not essential. That view has changed, but not in the way most people expect. What I have seen on the ground is a slow, careful shift toward using online advertising as a targeted tool rather than a broad broadcast medium. Many nonprofit leaders I talk to f